The UAE Lottery, operated by The Game and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), has announced a strategic partnership with Takalam, an AI-powered mental well-being platform. This collaboration will advance responsible gaming initiatives by introducing tools and resources to support individuals at risk of gambling harm.
Gambling Harm Prevention Is a Priority
A dedicated mini-site is at the center of this initiative. It offers participants access to a broad selection of resources, such as educational content and videos explaining how to identify and manage gaming behaviors. Visitors can also receive free counseling and coaching sessions, providing unlimited and confidential support for players struggling with gambling harm and their families.
The UAE Lottery has established a robust framework designed to ensure a secure and responsible gaming environment. James Boyles, UAE Lottery group director for responsible gaming, underscored the importance of this partnership. He noted that the collaboration was a vital step towards fostering a safe and supportive lottery environment by providing players with access to mental health resources.
“We are proud to collaborate with Takalam to further our commitment to players’ well-being and responsible gaming.”
James Boyles, UAE Lottery group director for responsible gaming
Some of the UAE Lottery’s existing gambling harm prevention measures include necessary features like age restrictions and self-exclusion programs, preventing unauthorized individuals from wagering. The organization also implements geolocation technology restricting access to gambling platforms from prohibited regions and runs regular educational campaigns on responsible gambling.
The UAE Is Making Significant Strides in Gaming Liberalization
Takalam’s platform provides digital mental health services tailored to individual needs. It offers comprehensive assessments, screening tools to identify early signs of mental health challenges, and confidential counseling sessions. Khawla Hammad, the founder and CEO of Takalam, emphasized the collaboration’s significance, emphasizing the promotion of well-being within the lottery industry.
“Takalam is committed to providing tools that proactively address mental health issues to create a healthier environment where mental health support is destigmatized and accessible.”
Khawla Hammad, Takalam founder and CEO
This partnership aligns with UAE’s broader ambitions to establish itself as a premier regulated gaming and entertainment destination. The country’s efforts are evident in the ongoing development of Wynn Al Marjan Island, a luxury casino resort set to redefine the region’s gambling landscape. With construction progressing at an impressive pace, the future venue represents the UAE’s commitment to a responsible and thriving gaming industry.
The November launch of UAE’s first regulated national lottery marked a significant stride toward a more liberalized market. Partnering with Takalam represents the natural evolution of these efforts. By prioritizing player mental health and well-being, the UAE lottery sets a new standard for responsible gaming in the region.