Clarion Gaming announced that ICE and its sister show, iGB Affiliate, have officially sold out. This aligns with the previous prediction that the 2025 edition of the gaming industry exhibitions will be the biggest one yet.

The Biggest Event Yet

This year, the exhibitions will be held in Barcelona for the first time ever. Set to take place later this month, the event will feature some 1,000 exhibitor brands from 118 countries.

The shows will take place at the Fira Gran Via Barcelona and will occupy an astounding 120,000 square meters of space. Visitors will thus get to become a part of the biggest event in the history of gambling.

The relocation to Barcelona has secured Clarion Gaming additional space for exhibitors, allowing it to showcase more brands than ever. Visitors and participants can look forward to brand-new features, as well as enhanced versions of ones they are already familiar with.

For example, ICE has created a new Association Assembly that will allow trade bodies to take part in the event and promote their values to a global audience. In addition, the enhanced ICE World Gaming Forum will feature the World Regulatory Briefing, the new Casino & Leaders Conference, and the new Esports & Games Conference, which will provide new networking opportunities.

A major new addition is the introduction of a new Sustainable Gambling Zone (SGZ), which will be located in Fast Forward (Halls 4 and 5) and will champion responsible gambling by showcasing new tools, approaches and discoveries.

Organizers and Exhibitors Are Looking Forward to the Event

Clarion Gaming’s managing director, Stuart Hunter, noted that, in addition to the exhibitions being sold out, his team is already operating a waiting list for 2026. He clarified that his team could have sold much more space but has preferred to remain committed to its sustainable growth strategy. As per this strategy, his team will continue to align the physical size of the show floor with the continued upward trajectory in visitor numbers.

Once again, ICE and iGB Affiliate will welcome the industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators and games creators underlining its reputation for being the ‘Davos of Gambling.’

Stuart Hunter, managing director, Clarion Gaming

Hunter noted that exhibitors are shivering with anticipation for the event, with 70% of the top 25 of them deciding to extend their profile.