Casino Guru, an online casino guide and database, has unveiled a new partnership with Mindway AI, a leading provider of responsible gambling technology. The new deal reflects Casino Guru’s commitment to championing informed play and safer gambling.
Gamalyze Helps People Analyze Their Play Style
Under the new agreement, the two partners will launch a revised campaign focused on the Gamalyze self-assessment game. This launch comes just in time for Safer Gambling Week 2024, further highlighting Casino Guru’s desire to encourage players to exercise moderation.
Gamalyze is self-evaluation reimagined. By offering an engaging card game, it allows players to analyze their own gambling habits reliably and anonymously. Featured as Game of the Week, Gamalyze is accessible through a dedicated widget that welcomes players on the home page.
The game has players draw cards from four decks. Based on that, it tests their ability to detect patterns, as well as their reaction to said patterns. Once players complete the self-test game, Mindway AI provides them with detailed feedback and flags behavioral markers. Players can learn whether they take too many risks or are too responsive to rewards and losses.
Casino Guru has also joined forces with several casino partners, including CasinoFriday, Shotz and Roman Casino, to promote Gamalyze and encourage players to assess their gambling habits. Additionally, Casino Guru has reached out to subscribers with additional details about the campaign, hoping to reach a wider audience.
Casino Guru noted that previous iterations of the game received 1,800 gameplays each. The casino expert is now bullish on having even more people asses their behavior via Gamalyze.
The Upgrades Are Promising, Casino Guru Believes
Šimon Vincze, head of sustainable & safer gambling at Casino Guru, expressed excitement about the latest upgrade to the Gamalyze campaign. He noted that his team was working closely with Mindway AI to ensure that more people try out the self-assessment game and expand their knowledge of the risks involved in gambling.
The upgrades we introduced are promising, and we are confident we can increase the numbers significantly.
Šimon Vincze, head of sustainable & safer gambling, Casino Guru
For context, the campaign was first introduced several years ago. Since then, Casino Guru and Mindway AI have been working on expanding it and making sure that more people use it to understand their play style and learn to be wary of the risks they take.